Instagram is now available as a dedicated app for Apple TV, giving users a new way to enjoy video content on a larger screen. Instead of casting or mirroring a phone to the television, users can open Instagram directly on their Apple TV and browse videos from their favorite creators.
The Apple TV version is mainly designed for watching content. It includes Reels, longer videos, live content, and recommendations from different creators. However, it does not provide all the features found in the Instagram app for smartphones.
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The Instagram app for Apple TV requires tvOS 26 or a newer version.
Also read: How to Use Search Here in Apple Maps
What Can You Do With Instagram on Apple TV?
The Instagram app for Apple TV is designed primarily for video viewing. After signing in, users can explore different types of content and watch it directly on their television.
Some of the main features include:
- Watching Instagram Reels on a larger screen
- Browsing videos from different creators
- Viewing longer video content
- Watching live broadcasts
- Continuing videos across supported devices
- Discovering new content through Instagram’s recommendations
The app is useful if you prefer watching Instagram videos on a TV rather than holding your phone.
What Features Are Not Available?
The Apple TV version does not provide the complete Instagram experience available on mobile devices.
For example, users cannot use the TV app to:
- Upload posts
- Publish Reels
- Share Stories
- Send or read direct messages
- Post comments directly from the TV app
If you want to interact with a creator, send a message, or publish something on your account, you will still need to use Instagram on a supported phone or another device.
How to Download Instagram on Apple TV
Installing Instagram on Apple TV is similar to downloading other apps from the tvOS App Store.
Step 1: Open the App Store
Turn on your Apple TV and go to the App Store from the home screen.
Step 2: Search for Instagram
Open the search section and enter Instagram. You can use the Apple TV remote or the available on-screen keyboard to type the name.
Step 3: Select the Instagram App
Look through the search results and choose the official Instagram app to open its App Store page.
Step 4: Install the App
Select Get to begin the installation. If your Apple TV asks you to confirm the download, follow the instructions shown on the screen.
The app is available without a separate purchase.
Step 5: Open Instagram
Once the installation finishes, return to the Apple TV home screen and open Instagram.
You can then follow the instructions displayed on the TV to sign in and start watching content.
Do You Need an iPhone?
An iPhone is not required simply to use Instagram on Apple TV. You can sign in with your Instagram account directly through the Apple TV app.
The exact login or verification steps may depend on the account and the sign-in method shown on your Apple TV. Follow the instructions provided during setup.
Also read: Apple Music Price Guide: Plans, Features, and Free Trial Options
Final Thoughts
Instagram on Apple TV is mainly useful for people who want to enjoy video content on a larger screen. Reels, longer videos, and live broadcasts can be viewed directly through the TV app without relying on phone screen mirroring.
However, it is important to remember that the Apple TV version is focused on viewing rather than creating or interacting with content. For uploading content, commenting, messaging, or managing other Instagram features, you may still need to use the mobile app.
Abhi Rajput, founder of EarnAbhi.in, is a tech lover with 6+ years of experience in SEO, digital tools, and smartphone troubleshooting. He writes simple, clear, and useful guides to help people solve real tech problems.